Growth in China's retail market slowed, with apparel, footwear and hats up 9.4 per cent year on year

The national bureau of statistics released the retail sales data of consumer goods in July 2016. In July 2016, the total retail sales of consumer goods in China reached 2,682.7 billion yuan, with a nominal growth rate of 10.2% (real growth rate of 9.8% after deducting price factors). Of this, retail sales of consumer goods sold in units above designated size totaled 1.1806 trillion yuan, up 7.3%.

From January to July 2016, the total retail sales of consumer goods reached 1.82966 trillion yuan, up 10.3% year on year. Of this, retail sales of consumer goods sold in units above designated areas totaled 8.2921 trillion yuan, up 7.5%.

Make products the core competitiveness

The development of a brand enterprise needs to go through three stages: the first stage is to make good products, the second stage is to establish a brand, the third stage is to inherit culture. At present, do brand to build core competitiveness, need to use products to show consumers. "At this stage, we emphasize the viscosity of products and consumers. In the process of moving forward to the second stage, we pay more attention to the publicity of brand value. Only when consumers identify with the products, can they identify with the brand. Do brand director wang wenqiang said.